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  • "We’re not in the technology business – we leave this to Infinity, and working with Infinity has been wonderful!”

    Bruce Johnson


    Commercial Furnishings
  • "Infinity Network Solutions' knowledge of the current standards and emerging technologies is excellent.  Their technological expertise and "can do" attitude are undeniable."

    Gary Shattuck


    Newton County Schools
  • “We are very excited to have wireless Internet service available for our patrons.  We really appreciate all that the Infinity team does to support the delivery of services to our library users.”

    Billy Tripp


    Peach Public Libraries
  • "Infinity worked through all of the issues with our electronic health record software, eClinicalWorks.  We had a gut feeling they were the right company for us.  They've proven to be just that."

    Felicia Rosenberger


    CMED Atlanta
  • "Infinity has not only helped us oversee and manage our existing technology, they have helped us assess and plan the technology transitions our business requires."

    Hal Foshee


    Waites & Foshee Insurance Group
  • "We've worked with Infinity for many years on a number of different projects. Their staff is technically well-versed and always ready to help out our school. The fact they are committed to our local community is a big benefit as well."

    David Bass


    First Presbyterian Day School
  • "I want to compliment your organization for the service provided to The Brickyard.  You not only did a superb job in installing our new phone system, but you even suggested ways to improve our technology in an affordable way.  You have been a blessing to us!"

    Luis Pardal


    Brickyard at Riverside
  • "Infinity's support of Secure Health has been very dependable.  We had zero issues during the on-boarding phase, which was a crucial time for our relationship.  We are very happy with the knowledge and skill set of their staff."

    Tina Pike


    Secure Health Plans
  • "Our phone conversion was handled efficiently and was relatively painless.  Your staff has been very responsive, patient and supportive throughout the process.  We are very pleased with the added features that the new system offers."

    Guy Gunn


    Fickling & Company
  • "Infinity’s depth is amazing.  Every Infinity team member who worked on our project was knowledgeable, and things just clicked well."

    Marc Schroeder


    Andrews, Hammock and Powell
  • "We've been very pleased with Infinity Network Solutions.  We have our problems prevented or taken care of quickly and remotely.  If we need on-site help, a familiar face shows up at our offices to take care of any problems.  We are very pleased with the quality and speed of service from their very friendly staff."

    Chip Greene


    Greene & Associates, Inc.
  • "We are a family company, so we enjoy working with local people we know.  Infinity is here locally and able to service us quickly if things ever go wrong."

    Malcolm Walthall


    Walthall Oil Company
  • "We are able to rely on Infinity for our technology support needs which allows our staff to be focused on our core business.  Any time we have needs for technology support or advice, Infinity is there to help us.  They really have made a positive impact on our company."

    Tisha Amerson


    Appling Brothers Company
  • “Infinity's management of our project was excellent.  They overhauled every technology we use, and the change was seamless for our users.  They made it look easy.  Everyone made themselves available to us whenever we needed them, and the help desk people have been great.  They were the right people for the job.”

    Amanda Turner


    Piedmont Orthopedic Complex
  • “There is a high level of competency with Infinity and we share a high level of trust with them.  They've proven very capable of being our I.T. department”.

    Greg Cassimus


    Radiology Associates of Macon
READ MORE TESTIMONIALS

What Is The True Meaning of Value?

Author:  Cal Till

Being in sales, we often throw around the term “value” and what that means to anyone looking to make a purchase – whether it’s for services or for products.  You often hear people say “the value far outweighs the cost.”  Other times, you will hear the word value describing a nothing more than a lower cost.  Confusing isn’t it?  Well, to provide my take on what value really means, I’ll describe a few personal observations related to my own purchases.

In the world of consumer technology, I have slowly become a fan of Apple products.  You can say a lot of things about Apple, but you can’t say their value proposition is to leverage the “we cost less” model!  So why has Apple been so successful at selling products that cost more than what the competition offers at lower prices?  The easy answer is Image, Stability and Emotion.

From the Image standpoint, Apple has done a tremendous job of taking a quirky company that made somewhat awkward products into the forefront of technology innovation.  Giving themselves the image of being the innovators in the personal device market has propelled them to be the experts in this field, at least from a sales volume perspective.  A few years ago, if you were a lover of Apple products, it was assumed you were a graphic designer.  Now it’s just plain cool to own as many Apple products as you can.

From a Stability standpoint, in most cases, Apple products just plain work well.  That, in itself, provides a huge amount of value to me.

Lastly, from the Emotion standpoint mentioned earlier, good looking products, apps and stores just make you feel better about spending more money on a product that does basically the same thing as a number of other products in the marketplace can do.  So does the Value of Apple products far outweigh the cost?  In my opinion they do.

So how does this play into the success of your business or organization?  Unless you base your only value proposition as being the lowest cost option, then you need to take a look at the Image, Stability and Emotion your company conveys to your clients and prospects.  Make sure how you are positioning your Value Proposition aligns with your organizations mission and goals.